Implementing Data-Driven Personalization in Email Campaigns: An In-Depth Technical Guide 05.11.2025
1. Understanding and Collecting the Data Required for Personalization a) Identifying Key Data Points: Demographics, Behavioral, Contextual Data To craft truly personalized email experiences, begin by defining precise data points. Demographics include age, gender, location, and income level—collect via signup forms or integrations with customer databases. Behavioral data encompasses browsing history, past purchases, email engagement…